One clear idea
Classic shoes should look right and stay comfortable after eight hours. Everything else is secondary.
Story · Since 2014
Andriano Cherini founded the brand in 2014 in the Marche. The aim: a classic shoe you can wear all day.
- Founded 2014
- Fermo, Marche
- Forma e comfort
The crest · 2015
The crest was drawn in 2015: the lion stands for craft, the unicorn for fine leather. The ribbon below reads Tradizioni secolari.
- A · CThe founder's initials.
- ANDRIANO CHERINIThe name as it appears on the insole.
- TRADIZIONI SECOLARICenturies-old traditions — a nod to the shoemaking heritage of the Marche.
Timeline
Key dates in the brand's history.
2012–13
The idea
Working in the footwear industry, Andriano keeps hearing the same thing: the shoes look right, but feet are tired by evening. He starts working on a brand built around comfort.
2014
Founding
Cherini is founded in the Marche. First models, first customers, a small team.
2015
The crest
The crest with the lion and unicorn appears, and the brand name goes on every insole.
2016
Fermo Derby
The warm cap-toe derby becomes the brand's signature model.
2018
Comfort technologies
The ComfortForma last and the Ammortizzo heel go into production and become the technical basis of the collection.
2021
Urbino Oxford
The Urbino joins the Fermo: a closed-laced Oxford in croc-embossed leather.
2026
Today
Two models in two colours, available on Ozon.
Forma e comfort✦Fermo · 2014✦Ammortizzo✦ComfortForma✦
Principles
Comfort inside
ComfortForma, Ammortizzo, warm lining, grippy soles — invisible from the outside, noticeable by evening.
A small collection
Few models, each one refined over time.
Andriano CheriniFounder
Next
Inside the workshop